Before. Photo by Todd Lappin on flickr

Since moving to our gorgeous new neighborhood on the north side of Bernal Heights, we’ve been enjoying the local blog Bernalwood,

This week, the blog featured a sad post about Perhaps the Ugliest Spot in All of Bernal Heights.

After. Photo by Josh

So, this Saturday, me and Josh headed over to give it a quick clean up, which took about an hour. You can see the rest of the results in my flickr stream.

There was a fair amount of trash strewn around, and a real mess of broken wood and bits of concrete and stone. It looked like most of this junk may have come from a nearby fence renovation project.

First we removed the graffiti from the sign, with a spray cleaner that worked surprisingly well. We then used the discarded building and fence supplies to make a bench (where one can sit and contemplate “progress”) and couple of cairns/shrines/ompahli (depending on what you like to call a pile of rocks).

We certainly made a start, but there is a lot of beautification that could still be done in this area – particularly with a weed whacker & trailer. Anyone keen on joining in on a second round of cleanup?

Like King Foot Subs, who have been making delicious sandwiches since 1975.

Buy large headphones
These help significantly with the auditory offensive that is Powell Street. Added bonus: less people yell at you when they can see you are clearly not listening.

This is going to be really hard
Moving countries will probably always be hard. Don’t expect it to be anything other than what it is, but work on enjoying the reality of it.

Learn to love drip coffee
For the moments when nothing but a flat white will do, go to: Cafe Bello, Contraband Coffee, Grand Prix, or Blue Bottle (but be warned that the results sometimes vary). Or just consult the Map of Decent Espresso in San Francisco.

Give every potential friendship everything you’ve got
Don’t be hesitant just on the off-chance that you may, one day, be leaving.

Make forts
Living in a studio apartment can sometimes be tough. Forts give the much-needed illusion of private space.

Don’t worry about being unemployed
Or anything else, for that matter. As you suspected, everything worked out in perfect time.

My poor broken phone...

I still have remote access to my voicemail, but that’s about it. Luckily, the phone is insured, so I will have a new one soon.

If you are trying to get hold of me, best to use my email: mia.judkins[at]gmail.com.

So when a gorgeous bunch of basil appeared in our last package I put it in plain sight, so that we would be constantly reminded of our duty to consume it.

Two weeks later we had failed at consuming all the basil, but the strange thing is that the basil showed no signs of deterioration. In fact, it was sprouting roots…

Basil takes root!

I quickly transformed the peanut butter cup container in to a pot and transplanted the wee basil stalks.

Basil planted in a handy Trader Joes container.

I have never seen this happen with any other herbs I’ve had. Is this normal for Californian basil? Or is it because the Farm Fresh to You people pump it so full with goodness? Whatever the cause, I’m stoked to have wee basil plants growing on our kitchen sill.

Basil on our kitchen window sill.

I went to a fantastic meetup last night called “A Day in the Life of a Content Strategist”. The discussion ranged from the place of content strategy in an organization to the value of asking dumb questions. The lovely panelists were CC Holland from Cisco, Kris Corzine from eBay, and John Alderman from Razorfish. The panel was moderated by Frank Marquardt from Barbarian Group (you can read his write-up on the Barbarian Group blog).

The panel for "A Day in the Life of a Content Strategist" meetup. From left to right: CC Holland, Kris Corzine, and John Alderman.

The discussions about the mobile web and the artifacts of content strategy in particular have left me pondering.

The artifacts of content strategy
As good content strategy is largely invisible, how can content strategists prove the worth of their work? Here are some of the possible artifacts content strategy:

• A content inventory. It’s the first step towards understanding the content in context of the rest of the site.
• A projection of how the site will look and what it will be.
• Editorial style guides that include a section about SEO.
• Documents on brand, tone, and voice. As these can often be a bit waffly, include a ton of examples of correct use of tone/brand/voice so that everyone is on the same page.
• A long-term strategic document that clearly lays out the problems and possible solutions of the site. Include the primary, secondary, and tertiary goals of your work.
• A detailed and well-kept change log, listing the date, the words or phrases that changed, and the reason why. This will help to prove the credibility and hard work of the content strategists. It also prevents your organization from going in circles and repeating past mistakes.

The mobile web
The mobile web is being largely ignored in favor of apps. CC Holland called it “the ugly red-headed child of mobile”. One of the problems with this is that if I am on the go and need to find out if your shop is open, your address, or just to find some basic corporate information, I don’t want to download an app.
CC also talked about how this is difficult to manage as a content strategist because you don’t want to have two separate sets of content.
Kris Corzine added that this is another reason for keeping your content as concise and minimal as possible.

As mobile platforms become a larger focus for content strategists, I will be interested to see how we balance the needs of our different users. Although many people on-the-go just need concise nuggets of information, there are those who have time to kill on public transport or waiting in line and want to kill it by reading our content (and then there’s those who just want an app for that).

You can see other interesting tidbits from the meetup by searching twitter for #sfcontentstrategy.

Thanks to Frank, Stacey, and Michael for organizing an awesome event, and to the Barbarian Group for allowing us to meet in beautiful offices. I am looking forward to the next meetup and would recommend joining the group if you are interested in coming along too!

Pteraeolidia ianthina reminds me of a feather boa. Photo by Doug Anderson.

In the Preface to the Lyrical Ballads, Wordsworth talks about how he sees poetry as being a vehicle “whereby ordinary things should be presented to the mind in an unusual way”. Throughout the Lyrical Ballads he uses the everyday to discuss the divine – We Are Seven is a conversation with a child which leads to a discussion about perceptions of life and death, in Tintern Abbey his ruminations on ruins lead to an epiphany of the self and the sublime.

As much as I have struggled with Wordsworth in the past, I really like this way of thinking about the divine in the everyday. I am terrified by space, open oceans or the tallest trees. However, I am infinitely interested in plant cells, pebbles, fingerprints and pencils. I love the everyday and the small because in that’s where I find the infinite and the wonderful.

So I guess it is no surprise that nudibranchs fascinate me. They are small, and glorious.

I found out about nudibranchs by becoming one of them. My friend Greer needed some volunteers to dress up for a river cleanup. There were various sea-themed costumes: albatross, lobster, a shark and… a nudibranch! As I donned my costume (a pink sack with white spikes on the back – pictures to come), I vowed to find out more about these odd creatures. Consequently, I fell in love with them.

Separated at birth? Nudibranch and Kirby. Photo of Ceratosoma amoena by Doug Anderson.

Nudibranchs are a type of sea slug that is found pretty much everywhere from the antarctic to the tropics, but they seem especially prevalent in the coral reefs around the Philippines. They feed on types of sponges, jelly fish, and each other and get this: they can absorb poison and use it against their predators! They are the Kirbys of the sea! [Side note: What is the plural of Kirby? Kirbies? Kirbys? Kirbi? Kirbuses?]

Here is a nudibranch having a small feast.

Besides all that, nudibranchs are *gorgeous*. Just take a small glimpse at Nudi Pixel (one of my favourite sites) to see why. They are found in almost every color I can think of, with crazy spikes, fins or frills. At the time, I thought that this inexplicable array of seemingly unneccessary diversity might be proof that there is a God. Now I think of it as proof that, even if there is no God, at least life isn’t boring. To me nudibranchs are like underwater poetry: they present the ordinary, a sea slug, to my mind in an outrageously unusual way.

“pieces you might curl into, of an evening, having no prior notion that you could even become remotely interested in their subject, and through the sheer narrative energy of the writing, you’d find yourself becoming caught and then held, completely immersed, lost to the world for hours at a time…”

I have never read a more fitting description of this phenomenon. (It also gives me a great come-back for when I am hassled about having spent hours online reading anything and everything about the Battle of Thermopylae, nudibranchs, radio valves or whatever has recently swept me away.)

Mark Dery‘s post brilliantly argues for writers who “care about words” writing for people, rather than content creation for Google bots. More about this in Scott Rosenberg’s piece on Google News.

The coffee that changed everything

It seems silly, but one coffee made San Francisco feel like my new home.

I have been struggling with American espresso since I got here. I had given up and been drinking filter coffee rather than facing the disappointment of a sub-standard flat-white replacement.

And then something wonderful happened. To kill time between my Dad-in-law’s tour bus, we went to a small cafe on Mason Street called Caffe Capriccio. He ordered a hot chocolate and I asked for a cup of coffee. However, when his hot chocolate arrived at our table I noticed something odd – silky milk, distinctive patterning where the chocolate and milk had met – the barista knew how to steam and pour milk!

I immediately turfed my cup o’joe and ordered for a double-shot soy latte in a small cup, daring to hope that I might have a reversal of coffee-fortune. And then it appeared on our table, complete with perfect fern patterning.

Not only did it look good, it tasted brilliant. Given, it was not up to a Deluxe or Mojo standard, but that didn’t matter one bit. The coffee was perfectly expressed and the milk was silky and consistent for the whole cup. Sigh.

You know what the really weird thing is? Up until drinking that coffee I had been suffering from a particularly icky cold/flu. I will spare you the details, but let me say it was severely unpleasant. Post-coffee, the cold/flu has receded and I’ve had more energy that I’ve had in a fortnight. Turns out all I needed was a decent coffee. Go figure.